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Boston's best: Lingerie stores

Agent Provocateur
Agent Provocateur is for the woman who wants her lingerie to scream S-E-X. The not-so-subtle designer pieces—leather and lace, garters and pasties—are made to tantalize, but they avoid crossing over into trashy territory thanks to luxurious fabrics and high style.

French Dressing

Perfectly perched on the line between sweet and sexy, French Dressing’s racks hold delicates from Aubade, Hanky Panky and Samantha Chang, among others. The service here is unmatched if you need help choosing a gift. Be sure to sign up for the Thong of the Month Club.

Forty Winks

Alumni from the nearby Mint Julep boutique run this sunny shop filled with satin and lace, all laid out in perfect rows. Underthings from brands like Chantelle, Cosabella, On Gossamer and Tout la Nuit are as pretty as they are practical, equally as pleasing to the one wearing the lingerie as to the one removing it.


Intimacy navigates the lingerie world with a singular purpose: to find each woman the perfect-fitting bra. Offering free custom alterations and personalized fittings, the high-end lines here mean that style and quality are never sacrificed in the quest for comfort.

La Perla

Started in 1954 by an artisan specializing in handcrafted Italian corsetry, this high-design, high-quality line is the epitome of lingerie luxury. The prices match the company’s reputation, but if you want to treat yourself or your significant other to something special, there’s really no lingerie that's finer.

Lady Grace

With nearly 75 years of experience under its belt, this family-run New England business has something for everyone when it comes to intimate apparel. The staff is getting on in years and seemingly attached to their tape measures, and they truly know their stuff. They’ll happily fit anyone from a size 32 through 58, AA through L cup.

Lingerie Studio

Specializing in bridal foundations and fine European lingerie, Lingerie Studio’s Boston showroom is open by appointment only. Call ahead, and you’ll get the ultimate in personalized service. Choose from pieces by the likes of Simone Perele, Hanro, Le Mystere and Eberjay.


Situated in the ever-romantic North End, Sedurre has a wide assortment of flirty finds at reasonable prices. Let the sisters who co-own this European-style boutique help you sort through collections by Hanky Panky, Mary Green, Only Hearts and more. 

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