Talking shop: Meggie Sullivan of J.E.M.
J.E.M. is known for its well-curated selection of independent collections and the salvaged relics that decorate the shop’s interior. Reclaimed factory legs support a gentleman’s desk and iron pipes have been converted into moody candelabras. The stylish South End boutique is made for those who favor a past-meets-present décor style, with storied finds that re-appropriate fixtures of the past for ultramodern living. The space is stocked with a mix of vintage rarities like sleek chaises and broad tables formed from 80-year-old pines.
If you’re a South End regular, you’ve probably noticed manager Meggie Sullivan on the sidewalk. She’s the one who can be seen rocking handmade feather crowns, Japanese kimonos fashioned into spring dresses and luxe, oversized men’s sweaters.
TOB: Where are you from originally?
Meggie Sullivan: Suburbia, New Jersey. Think Real Housewives of New Jersey meets a New York City Jewish delicatessen—a little town called Tenafly. I’ve been living in Boston since 2006.
How does your interest in fashion affect your daily life?
Fashion is a reflection of my emotions and surroundings –if I’m happy I’ll put an interesting, riskier ensemble together, or if I’m really down I’ve been known to cut a few inches of my hair myself. Fashion is how you’re visually speaking to the rest of the world at a moment in time. For me it’s a little caffeine jolt. It’s a form of artistic entertainment, and you are the performer.
What’s your favorite article of clothing?
I have articles of clothing I’m very much attached to, but never a favorite. Presentation is really a moment caught in time. I remember the first time I met my boyfriend, what he was wearing, how he did his hair, how he carried himself. It will forever be my favorite look for him.
Is there anything you find yourself drawn to over and over in your closet?
I have an oversized hooded cloak that has this alpaca-wool quality and wooden spear-shaped buttons. I can best describe it as the Star Wars Ewok jacket for the Boston-winter Neanderthal. It has a sense of humor ,but its draping and texture give it great elegance.
What’s your favorite item in the store right now?
The Lucite benches. The style and material is an unexpected juxtaposition. They’re also surprisingly comfortable. If some modern museum doesn’t take them before long, I will.
What inspires the style of the store?
Jane [Miller, owner] and I play with the phrases that we use to describe the look as different people ask us about it. People best understand our inspirations as “Belgium, French Industrial with a refined New England twist,” but it really evolves as the store evolves. I personally like "rough luxe."
Who are your style icons?
I love Bill Cunningham, the New York Times’ “On the Street” photographer. His commentary on street style isn’t just about clothing, but about the characters he imagines beneath them. He makes larger references to the political and cultural atmosphere telling us why people may be wearing what they are and discussing style in a big picture way. He has an excellent documentary coming out soon too—it’s on my list.
J.E.M. is located at 470 Shawmut Ave, South End Boston (617-391-0490, jemhome.com)
